“Lose the Lock” is a spec campaign I developed that provides a solution to bike-owning Chicagoans who need to to navigate the city with minimal hassle.
Guerillas Stickers
Sometimes people don’t consider the cons of owning a bike until it’s too late.
Brand installation
People can donate their locks for a discounted year pass at any of the donation bins throughout the city.
Brand Partnership
Gotta do something with all these locks, right?
Search Ads
Whenever someone is Googling a bike-related issue, we’ll make sure to be there.
Art Direction: Lucas Simes