The university of colorado colorado springs

A part of the larger University of Colorado system, UCCS wanted to distinguish itself with a brand strategy showcasing the school as a place of possibilities. To pay that off, we came up with the “Not if. When.” campaign, highlighting specific campus stories that showcase that your success at UCCS isn’t a matter of if, it’s a matter of when.

Awards:

• Collegiate Advertising Awards: TV/Video Advertising/PSA - Series (Silver)

• Communicator Awards: Advertising Campaigns - Educational Institutions (Excellence)

CTV and digital :30 Spots

Long form storytelling

In addition to creating :6, :15, and :30 spots, we extended the storytelling of our campus stories by creating short-form documentaries.

Landing page

Check out our full scope of our docu-style storytelling on the “Stories of Possibilities” landing page.

Digital Ads

Creative Director: TJ Rhine

Art Direction: Matt Peters

Video Editor: Brant Backlund

Producer: Mariel McCown