Social

I’ve written and planned for a wide range of social content, from paid influencer campaigns with an MTV host and a chemistry teacher, to monthly content for crispbreads (not crackers), and integrating campaign content into a university's organic page. I’ve done more, but we’ll just keep the samples at these three for now.

Wasa CrispBreads

Wasa Crispbreads wanted visually bold social content that highlighted their vibrant new packaging, along with posts that made the product pop. My partner and I were handed complete creative control, and we ran with it—taking their brand in an exciting new direction that left the client thrilled.

Crest Densify

Even though I’m more of a Max guy, working with MTV's Catfish host Kamie Crawford on Crest Densify was a pretty awesome gig. This campaign was all about blending science with beauty, teaming up chemistry influencer Phil the Chem Teacher with Kamie to showcase both the cosmetic and scientific benefits. I was in the thick of this project, writing the outline and co-directing a remote shoot—which was a fun and a one-of-a-kind experience that I learned a lot from.

UCCS

As a part of our duties for the “Not if. When".” campaign for UCCS, we integrated campaign content into the university’s organic social page, further extending the branding and storytelling.

Wasa Art Director: Elena Gatti

Crest Densify Director/Video Lead: Justin Capadocia

Wasa Video Editor: Miseth Luna

UCCS Art Director: Matt Peters